From London, Stella McCartney Kids brings the same luxury-meets-sustainability ethos of the renowned designer’s womenswear line into the world of children’s fashion. The brand is celebrated for its colorful, playful designs infused with wit, while staying firmly committed to environmental responsibility—using organic cotton, sustainable viscose, and non-leather materials. Stella McCartney Kids proves that fashion can be both fun and planet-conscious.

Based in Barcelona, Tinycottons is a family-run label launched in 2012 with the philosophy “bold but timeless.” Known for its graphic storytelling, quality fabrics, and sustainability-first approach, Tinycottons creates pieces that are playful yet practical. The brand is deeply committed to using organic cotton and responsible manufacturing, making it a favorite for parents who value both design and durability.

Founded by Estefanía Grandío in Madrid, The New Society blends romantic, fashion-forward design with a deep respect for sustainability. Their collections often feature delicate details, soft palettes, and elevated silhouettes, designed to grow with children and to be passed on. With eco-conscious fabrics and ethical European production, the brand’s ethos centers on creating a “new society” built on fairness, beauty, and awareness.

Seoul-based Jelly Mallow is a cult-favorite Korean brand that redefines kidswear with its bold, quirky, and unexpected graphics. Known for oversized silhouettes and expressive prints, Jelly Mallow’s designs celebrate individuality and self-expression. The brand embraces slow fashion principles, producing small runs with high-quality materials that are meant to last, making it one of Asia’s standout names in contemporary kidswear.